The business world is not for the timid since there is fierce rivalry and everyone is trying to make their brand stand out so that people will notice it and buy from them. In a lot of ways, marketing managers are the foundation of every business. Through a variety of physical and online marketing platforms, they assist in creating and maintaining a strong and consistent brand.
Actually, if your brand isn’t properly marketed, many people won’t ever learn about it, which will result in low sales. It takes more than just having ideas and strategies to keep a business growing; you also need to know how to put them into action and market your brand. Every marketing manager’s top priority is to boost consumer demand for products and services.
Duties of a Marketing Manager
Any firm that employs marketing managers expects them to perform a number of duties. Below are some examples of these roles:;
Collaborating with human resource managers to hire and train marketing teams.
Preparation of annual reports.
Managing company’s budget
Creating engaging and informative contents for the company’s website, blog or other marketing channels to covert target audience.
Executing lucrative marketing strategies from start to finish.
Monitoring and evaluating the effectiveness of marketing strategies.
Building substantial relationship with vendors and clients alike.
Planning marketing and events for the business..
Scheduling the delivery of packages.
Spotting potential customers and products.
Analysing the flaws in the present marketing tactics and coming up with budget-friendly solutions.
Conducting competitor research
Overseeing company’s social media accounts.
Marketing Manager CV Sample
Marketing Manager CV Sample (Text Format)
Phone | Address | Location
With over 10 years of experience, I am an accomplished Marketing Manager skilled in developing and executing successful marketing campaigns that drive business growth, increase revenue, and deliver measurable results. My expertise includes team management, market research and analysis, and creative problem-solving. I am also certified in HubSpot Inbound Marketing and Google Analytics.
Marketing Manager – ABC Corporation | Nigeria | March 2020 – Jan 2023
Developed and executed strategic marketing campaigns that resulted in a 25% increase in revenue within two years.
Analyzed market trends and consumer behavior to identify new business opportunities and develop targeted marketing campaigns.
Built and maintained strong relationships with clients and stakeholders, resulting in a 20% increase in new customer acquisition.
Oversaw the development of all marketing collateral, including print, digital, and video content.
Marketing Director – Lexie Company – Nigeria | February, 2018 – February, 2020
Successfully rebranded the company, resulting in a 30% increase in brand awareness and a 20% increase in website traffic.
Managed a team of 15 staff members, including graphic designers, copywriters, and social media specialists.
Developed and implemented an email marketing program that resulted in a 40% increase in website conversions.
Collaborated with the sales team to identify new business opportunities and develop targeted marketing campaigns.
Oversaw the company’s social media accounts, increasing engagement by 25% within six months.