In today’s highly competitive digital world, effective communication is paramount, and strong copywriting skills are at its core. Businesses across every sector rely on compelling words to attract customers, build brands, and drive sales, making skilled copywriters increasingly sought after. We are going to discuss the 10 Best Copywriting Training Programs in the UK 2025.
Enrolling in a dedicated copywriting training program can significantly accelerate your journey into this in-demand field.
These programs offer structured learning, expert guidance, and practical exercises, equipping you with the persuasive writing techniques needed to truly stand out. Whether you’re a budding freelancer or aiming to boost your marketing prowess, investing in copywriting education is a strategic move for career growth and impact.
So, without much delay, let’s get into it!
1. CIM (Chartered Institute of Marketing)
CIM is a highly reputable marketing body in the UK, and their copywriting courses are designed to provide fundamental to advanced techniques for achieving cut-through in a competitive landscape. They are known for up-to-date materials and a breadth of topics.
CIM certifications are recognized and trusted in the marketing industry. Courses cover tone, content, mediums, audiences, and copy-stream management. Offers both in-person (London) and virtual options.
Fees
- “Principles of Great Copywriting” (1-day): Virtual £499.00 (non-member), In-Person £599.00 (non-member).
- “Copywriting Masterclass” (2-day): Virtual £1,099.00 (non-member). Member prices are available upon login.
2. The College of Media and Publishing
This online, self-paced course is designed to teach comprehensive copywriting skills, from basics to advanced techniques, with a focus on practical application and portfolio building. It’s suitable for beginners, aspiring freelancers, and those looking to enhance existing skills.
It offers unlimited tutor support, 21 practical tutor-marked assignments, and help finding copywriting work. Accredited by CPD and EADL, with quality endorsement by The Quality Licence Scheme. Includes a module on using AI tools.
Fees (as of current information): £549.50 (or 4 monthly payments of £137.37), with potential discounts available.
3. Brand New Copy – The Brand New Copywriting Course
Designed by award-winning copywriter Jamie Thomson, this commercial writing program focuses on teaching professionals to write clear, commercially-focused copy that businesses actually use. It emphasizes practical exercises and personal feedback.
It includes 26 video lessons, 24 lesson summaries, 4 portfolio assignments based on real-world briefs, and personal feedback on exercises and portfolio work. Covers topics like persuasive calls to action and communicating urgency.
Fees: £349.
4. Institute of Digital Marketing (IDM) – Copywriting Masterclass
The IDM provides advanced copywriting techniques to help marketers achieve tangible results. Their masterclass covers various aspects of copywriting, including tone, content, and audience engagement, delivered by seasoned professionals.
Earns CPD points. Delivered digitally (as of recent information). The course is interactive, focusing on generating ideas, maintaining reader attention, and adapting copy for different channels.
Fees: £1200 for non-members (for a two-day masterclass).
5. City, University of London – Introduction to Copywriting
This practical online course introduces the craft of copywriting, focusing on techniques applicable across various channels and formats, including websites, blogs, emails, and social media. It includes multiple short writing exercises and tutor feedback.
Explores threats and opportunities posed by generative AI and the human copywriter’s role. Covers SEO copywriting principles. Taught by an industry professional with 25 years’ experience. Awards a City St George’s, University of London certificate on completion.
Fees: £130 (for a two-day, six-hour course).
6. The Creative Copywriter Academy – The Copywriting Kickstarter Course
This course guides aspiring copywriters through the entire “getting started” journey, providing everything needed to launch a freelance career or work in-house. It uniquely integrates the use of AI as a tool while emphasizing foundational copywriting skills.
Encourages embracing AI but recommends learning basics first. Includes a dedicated section on copywriting with AI.
7. The Blackford Centre – Diploma in Copywriting
A distance learning provider offering a Diploma in Copywriting that focuses on teaching how to write great copy, win clients, and maximize earnings. It combines videos, quizzes, and tutor-marked assignments.
Provides comprehensive documentation and specialist support material. QLS Level 4 Award and a Learner Unit Summary upon completion. Aims to prepare students for real-world client interactions.
8. WordWorx – English Copywriting Training Course 2025
A 3-day interactive training course specifically tailored for non-native English speakers aiming to improve their English copywriting skills. It focuses on refining language skills and avoiding common errors.
This program is conducted by native English speaker Elizabeth Joss-Bethlehem. Also, it covers grammar points, effective copy examples (websites, mailers, UX copy), and provides individual feedback. It can be done in-house or online.
9. Knowadays (formerly Proofreading Academy) – Becoming A Copywriter Course
A CPD-accredited online course that focuses on conversion copywriting for beginners. It’s self-paced and interactive, providing tutor support.
Part of a broader range of writing, editing, and proofreading courses. Aims to provide the ultimate guide for beginners in conversion copywriting.
10. Training Express – Copywriting Course
A comprehensive, instructor-guided online course designed to provide a detailed understanding of copywriting from scratch, helping individuals achieve a professional certificate.
Self-paced online learning. Covers various aspects of copywriting, including headlines, advertisements, online copywriting, and print media. Also, they provide a digital certificate upon completion, with a hard copy available for an extra fee.
Fees (as of current information): £20.00 (current promotional price) from an original price of £125.00. Also available as part of a bundle of courses for £49.
How to Choose the Best Copywriting Training Program
When choosing a copywriting training program in the UK for 2025, consider your learning style, budget, and career goals. Here is a guide on how to choose the best copywriting training program for yourself.
A. For quick introductions or tight budgets, consider the Training Express Copywriting Course for a comprehensive, affordable overview, or City, University of London’s Introduction to Copywriting for a reputable, concise foundational understanding at an accessible price.
B. To gain a deep dive with personal feedback, opt for The College of Media and Publishing’s Accredited Copywriting Course, which provides extensive tutor support and detailed feedback on numerous assignments, or Brand New Copy’s program, known for its emphasis on practical exercises and personalized portfolio reviews from an award-winning copywriter.
C. For a strong focus on digital and SEO, explore the Institute of Digital Marketing (IDM)’s Copywriting Masterclass, designed for advanced digital techniques, or The Creative Copywriter Academy’s Kickstarter Course, which integrates AI tools while building essential digital copywriting skills.
D. If you need flexible, self-paced learning, then The College of Media and Publishing’s Accredited Copywriting Course offers complete online flexibility with no expiry, while Knowadays’ “Becoming A Copywriter Course” provides a CPD-accredited, self-paced guide to conversion copywriting with tutor support.
E. For institutional excellence and industry recognition, choose CIM (Chartered Institute of Marketing) programs, which provide highly respected certifications, or City, University of London’s Introduction to Copywriting, providing a structured academic approach and a university certificate.
Conclusion
In essence, if you’re hoping to succeed in the word-driven economy of today, be wise to enrol in a specialised copywriting training program. These courses give you the organised information, professional feedback, and compelling writing abilities you need to succeed in a cutthroat employment market. You can confidently start a fulfilling career path in copywriting, whether as a freelancer or an in-house professional, by selecting a curriculum that fits your learning preferences and personal objectives.
