Top 8 Reasons why Brand Matters to Consumers 2023

A happy customer after shopping from a trusted brand

Do you want to know why brand matters to customers? We’ve got an answer for you. The truth is, this question deserves complete honesty because, in one way or another, we all prefer a particular brand for various reasons. 

Think about it – why would you choose a branded beauty care product over one produced by a roadside vendor?

The truth is, brands play a vital role in influencing our choices as customers. A well-established brand instills confidence in you. It assures you of the product’s quality, safety, and effectiveness. Brands build trust over time, and that trust becomes an important  factor in our decision-making process.

When you choose a branded beauty care product, you  are more certain about its ingredients, its manufacturing process, and the reputation of the company behind it. Also, you  know that the brand has invested in research, product development, and customer feedback, making you feel more secure in your choice.

On the other hand, a beauty care product from a roadside vendor lacks the same level of assurance. You  may have doubts about its authenticity, safety, or even its effectiveness. The absence of a reputable brand behind the product leaves you uncertain and hesitant to take the risk.

But, besides this, why do branding matter to consumers? Let’s find out together.

Reasons why Brand Matters to Consumers

Brand matters to consumers because of the following reasons;

  1. Brands gives  ease of decision-making
  2. Brands provide peace of mind 
  3. Brands can be a symbol of wealth and power.
  4. Brands adds value
  5. Brand provides safety
  6. Brands gives consumers reseason to share 
  7. Brands offer a sense of identity and belonging
  8. Brands  help consumers stay informed. 

1. Brands Gives Ease of Decision-Making

Brand gives ease of decision-making to customers. Imagine walking into a grocery store to stock your kitchen with some provisions. As you know, the grocery store is packed with thousands of similar products manufactured by different companies. 

What helps you filter down your search for a particular product in such conditions? That’s right! 

Because you already have an idea of what brand you need, you simply walk down to the exact shelf containing the brand you are already familiar with. Let’s say Nestle Black Coffee, and you make your purchase. Brands give ease of decision-making to consumers, especially when making bulk purchases.

2. Brands Provide Peace of Mind

All consumers share one common desire – the drive for comfort and satisfaction. This derived satisfaction from a product or service stems from the provider’s trustworthiness and reliability. When consumers trust a brand’s security and delivery, they experience peace of mind during their purchasing decisions.

3. Brands can be a Symbol of Wealth and Power

The brands we use can make a statement about who we are. Think about it: what kind of shoes do you wear? What smartphone do you have? And what clothes do you wear? It’s very common to find people in a particular economic class using similar or the same brands. 

This happens  because luxury brands, such as Rolex, Louis Vuitton, and Chanel, are often seen as symbols of wealth, power, and success. So, when consumers own or associate with these brands, they feel a sense of pride and accomplishment. They feel a special sense of elevated status and prestige.

Of course, not everyone is motivated by status and prestige when they choose brands. Some people simply prefer the quality or performance of branded products. However, for many people, the sense of status and prestige that comes with owning a branded product is an important factor in their purchasing decisions.

4. Brands Adds Value // Why Brand Matters

If you are presented with two products, a branded product and a generic product, both with different offerings, which would you likely buy? Chances are, you would likely choose the branded product, even if it comes with a higher price tag. Why? Because branded products add value that goes beyond the physical attributes. 

Also, consumers, including you and me, prefer branded products for various reasons. When you buy a product, you are willing to pay any amount to get it because you enjoy either the feel it gives, the quality look, or the prestige of the brand in your society.

Consumers are always willing to pay a premium for a brand they trust, knowing that they are not merely purchasing a commodity but a complete experience.

5. Brand Provides Safety

Safety is a top priority for consumers, especially when it comes to products they use regularly. That’s why people always seek refuge in brands that have proven their commitment to quality and compliance with standards over time.

Imagine relocating to a new area and needing to find a daycare for your child. Safety is your top concern, and you want to ensure that your child is in a secure and nurturing environment. To make such a crucial decision, you would seek refuge in a brand that has established its commitment to safety and quality over time.

Let’s say you come across two daycare options: one is a well-known national chain with a strong brand reputation, and the other is a local daycare with no recognizable brand presence. Which would you pick? The answer is pretty obvious. The well-known national chain with a strong brand reputation is more likely to have the safety and quality standards in place that you are looking for.

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6. Brands Gives Consumers Reasons to Share 

How likely are you to share the contact of your fashion designer? Well, this depends on your level of satisfaction, right? 

When people are satisfied with the value delivered by a particular brand, they are most likely to share their experience with their close circles. Brands that deliver positive experiences create a sense of loyalty and excitement among consumers, which leads them to want to share their experiences with others.

7. Brands Offer a Sense of Identity and Belonging

People buy from brands that they perceive care about how they feel. This is because such a feeling of safety creates a sense of inclusion and identity. 

Consumers are drawn to brands that align with their values and aspirations. When brands run promotions and celebrate their loyal customers, it reinforces a sense of identity and belonging, which further enhances the buying capacity of these customers.

8. Brands  Help Consumers Stay Informed

When you want to confirm whether a trend is true or not, you most likely turn to a particular radio station or news network because you believe that whatever is shared on such networks is true. This is the power of branding. When a particular brand is trusted for its accuracy or quality delivery, customers see such brands as credible sources of information.

Conclusion: Reasons Why Brand Matters

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1. Why is branding important for consumers?

Branding is important for consumers because it:

  • Simplifies decision-making. 

Brands serve as  markers that allow consumers to identify products and services that they are familiar with and trust. This happens  when consumers are faced with a large number of choices or when they are not familiar with the product category.

  • Builds trust. 

A well-established brand provides assurance of quality and reliability, reducing the perceived risk associated with a purchase. This is because consumers have come to associate the brand with certain expectations, such as high quality, good value, or excellent customer service.

  • Creates emotional connections

Brands can also resonate with consumers on an emotional level, creating a sense of belonging and loyalty. This can be done by tapping into consumers’ values, interests, or lifestyle. For example, a brand that is associated with sustainability may appeal to consumers who care about the environment.

  • Shapes consumer perceptions. 

A strong brand can shape consumer perceptions of a product or service. This can influence how consumers evaluate the product, how they feel about it, and whether or not they are willing to buy it. For example, a brand that is perceived as being high-quality is likely to be more successful than a brand that is perceived as being low-quality.

2. Do brand values matter to consumers? 

Yes, brand values matter significantly to consumers. Consumers are very conscious of a brand’s values, its purpose, and social responsibility. As a matter of face, people seek out brands that align with their own beliefs and support causes they care about.

3. Why does a good brand matter?

A good brand matters for a number of reasons 

  • A good brand matters because it drives business success and sustains long-term growth. 
  • A strong brand influences consumer behavior, leading to increased sales, higher market share, and better profitability. Good branding fosters customer loyalty and advocacy, reducing customer acquisition costs and enhancing customer retention rates. 
  • A positive brand image can also serve as a buffer during times of crisis, maintaining consumer trust and mitigating potential damage to the firm’s reputation. 

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