Strategic Branding for the New Economy

Oftentimes, we think a brand is a nice logo, great slogan, fine brand colours, well-designed website, a good social media bio, and profile. While all those are important aspects of a brand, that is not what a brand is, but rather, a brand identity.
In layman’s terms, a brand identity refers to the visible elements of a brand, such as colour, design, and logo, which identify and distinguish the brand in consumer’s minds.
In creating a brand strategy, it’s important to have a great brand identity that puts your brand objectives into consideration.

Chapters:

Introduction

This introduces you to the idea of branding, and how great brands have been able to make their name stick, in the minds of their consumers; and also, how brands connect emotionally to their audience.

What a brand is, and what it’s not

Differentiates between a brand and brand identity, while clearly defining both. It is also a step by step guide to creating a strong brand identity.

Your brand strategy

Steps to follow in creating your brand strategy, ranging from knowing your customers (and not just your product/service), to knowing your competitors, value proposition, brand awareness and consistency, and also communicating your brand values.

Mapping out your brand (differentiation and positioning)

Applying differentiation and positioning in building your brand. That is, identifying your competitive advantage, and communicating your brand in such a way that it appeals to your consumer’s emotions.

Building a loyal clientele by using brand positioning

Using a community to build a loyal clientele of ever increasing repeat customers

Bonus: Funnel creation as a tool to increase sales

Understanding the sales funnel process, and using it to influence the decisions of consumers who really want to buy, to buy from you

Are you ready?

Don’t want to pay online? Send an email to fasthireng@gmail.com for payment details