Qualities To Look Out For When Hiring An SEO Writer

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Did you know the essential qualities to look out for when hiring an SEO writer? Let’s read on to find out.

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Every business owner needs to own a website to be able to drive traffic from there and also to rank high on Google and other search engines. The best man for this is the SEO writers. Seo writers have analytical, technical, and writing skills to understand and tailor your business in the perfect light and for the most suitable audience. 

The objectives of this article are to outline the qualities to look out for when hiring an SEO writer and also how easily identify SEO writers. 

There are the most dominant traits or qualities every SEO writer has that distinguish them from other writers or professionals. So without much delay let’s dive deeper into it.

Dominant Qualities To Look Out For When Hiring An SEO Writer

To become an SEO writer, you must first understand what search engine optimization (SEO) is about. This is the foundation of your path as a professional SEO writer. As an employer, if your objective is to increase organic traffic or reach your target audience, you will need an SEO writer. Here are five characteristics to look for when hiring an SEO writer.

1. SEO Knowledge

With the right SEO writer for your website/company, you don’t have to worry about the quality of the content that will be written because they understand search engine optimization ideas such as keyword, link building, formatting, and so on, which will help your business gain global recognition. A professional SEO writer should have a solid understanding of SEO fundamentals.

2. Originality

An SEO writer should be creative and generate innovative ideas to help the business grow.

3. Analytical Skills

SEO writers have strong analytical skills to collect and evaluate data, industry trends, and so on. They can immediately see which of their articles are working well and which aren’t, and make changes to bring them up to par.

4. Writing Skills

Proficiency in written and spoken English is essential for an SEO writer. To improve your writing, you should enroll in grammar or spelling courses. Also, always ensure to produce error-free content at all times. 

5. Ability to Research 

Your ability to carry out research is one of the things that makes you stand out as an SEO writer. Through research, you can understand what is in vogue, what the public wants to know, and how you can tailor your write-up.

Easy Ways To Identify SEO Writers

Here are five easy ways to identify SEO writers to hire for your business

1. Search for their work online by using the specific keywords.

2. Check out their social media platforms to see if they are delivering high-quality, optimized content.

3. Ask for their portfolio to evaluate samples of optimized content like blog posts and product descriptions.

4. Do they have certifications like SEMrush SEO Fundamentals, HubSpot Inbound Marketing, etc.

5. Have an open conversation with them to evaluate their understanding of SEO concepts such as keyword research, meta tags, header tags, internal linking, and content optimization.

Need our Assistance for your LOE/SOP? Contact Fasthire today.
Need our Assistance for your LOE/SOP? Contact Fasthire today.


In summary, someone who understands SEO principles like keyword research, on-page and off-page SEO, etc., is an SEO writer. Any company or website that wants to succeed requires an SEO writer who can do thorough research, generate unique ideas, write English fluently, and more. Hopefully, this has satiated your interest as a business owner searching for the characteristics of a good SEO writer and will also act as a hiring guide.

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