Personal Branding Examples for Students and Branding Tips

a female recruiter standingwith a smile pose.
Share this post with others

Personal branding examples for students: Every human on Earth possesses unique traits that contribute to their individuality. How you present yourself determines the level of respect or success you attract. This concept forms the foundation of personal branding. Unfortunately, many professionals in various fields and even students starting out often underestimate the importance of personal brand development.

How do you develop your personal brand as an individual? This article addresses the top successful personal branding examples for students in 2023 and provides tips to help you create your own personal brand.

What is Personal Branding for Students?

Before we get into the details of branding and the examples of some student personal branding examples, let’s take a look at the meaning of the phrase “student personal branding.”

Student personal branding is the intentional process of creating a defined  identity and image for yourself as a student. This includes identifying your unique skills and talents, defining your personal values, and developing a brand message that reflects your unique personality and interests.

Personal branding is the image you create in people’s minds. It’s the reputation you have with the outside world, and it’s determined by the mental picture they have about you.

For college students who are not yet in the professional world, personal branding is the image you create both online and offline.  This is formed as you interact with your peers, engage online on social platforms like Instagram, Facebook, and LinkedIn.

What are the Benefits of Personal Branding for Students?

As mentioned earlier, having a clear personal brand is important for several reasons. 

Some of the benefits of Personal Branding for Students can be seen in these areas:

1. Identity and Differentiation

Personal branding is the process of creating a unique identity for yourself in a world full of people. For students, this means identifying your unique strengths, passions, and aspirations, and then showcasing them to the world. By doing this, you can differentiate yourself from your peers and make a memorable impression on teachers, mentors, and even potential employers.

2. Improved Job Prospects

A well-developed personal brand can boost your job prospects. When you’re applying for jobs, your personal brand can help you stand out from the competition and make a positive impression on potential employers.

3. Effective Communication Skills

Personal branding requires you to express your experiences, goals, and values with clarity and conviction. So, the process of developing your brand story naturally sharpens your communication skills, both in writing and verbal expression. 

How do you Create your Personal Brand as a Student?

Creating a personal brand is not a daunting task. If you embrace it with an open mind, you will find the process refreshing. If you are ready to start your personal branding journey, here is a process to guide you:

1. Create a Brand Identity // Personal Branding Examples for Students

The first thing you need to do is create your brand identity. This includes defining your personal brand goals, your values and strengths, your brand tone and voice, and your brand messaging.

  • Brand Goals: Your personal brand goals should define what you hope to achieve with your personal brand. Do you want to get a job, start a business?, or become a speaker? Make the answer clear.
  • Values and Strengths: What are your core values? What are you good at? What are you passionate about? Identifying this will help you craft a clear brand mission statement.
  • Brand Tone and Voice: How do you want to be perceived by others? Are you formal or informal? Serious or playful? This goes a long way in branding the perception of your audience about you.
  • Brand Messaging: What do you want to communicate to the world? What is your unique selling proposition (USP)? This is the unique factor that sets you apart

2. Create Personal Brand Pillars or USP (Unique Selling Proposition)

 Your personal brand pillars are the key attributes or qualities that define your brand. These pillars should align with your goals, values, and strengths. Consider what makes you stand out from others and how you can add value in your chosen field.

3. Create a Personal Branding Platform

This includes a personal website, social media profiles, a portfolio, a cover letter and CV. This helps to showcase your expertise to the world.

Personal Branding Examples for Students in 2023

Now that you understand the concept of a personal brand and its significance for students, let’s explore some remarkable individuals who have successfully established their brands at a professional level.

It’s important to note that many of these individuals are still students, while others initiated their journey during their student years and have since developed powerful brand identities that leave a lasting impact.

Here is a list of the top 15 successful Personal Branding Examples for Students in 2023

  1. Charli Marie
  2. Lily Herman
  3. Aaron Ward
  4. Gary Vaynerchuk
  5. Ann Handley
  6. Mark Manson
  7. Nesha Woolery
  8. Aja Frost
  9. Kat Boogaard

1. Charli Marie // Personal Branding Examples for Students

Charli Marie, a successful student, built a thriving personal brand as a fashion blogger and influencer. She has over 1 million followers on Instagram, and her blog is one of the most popular fashion platforms for students. 

Also, Charli’s personal brand revolves around fashion, beauty, and lifestyle. She shares her personal style, beauty tips, and lifestyle advice with her followers. Additionally, she collaborates with brands on sponsored content.

Although Charli faced failures in the early stage of her branding career, her resilience pushed her forward. No doubt, Charl’s achieve,ets makes her a perfect example of personal branding.

2. Lily Herman

Lily Herman is a great  example of a well-defined personal brand with her expertise as a writer, editor, and digital analyst. Her brand revolves around her notable achievements and strong work ethics.

On her website and social media platforms, Lily shares  her experiences, highlighting her skills in public speaking, writing, and editorial roles. Her brand messaging is consistent across all her social channels, making it easier for her audience. Lily maintains well-optimized profile accounts on Facebook, Twitter, and LinkedIn.

3. Aaron Ward

If you need insight to establish your digital presence and sell your product across board, Aaron Ward is your go-to gure. He is a seasonal entrepreneur who helps creators  sell their services with his tips and coaching advice. He has an optimized profile on linkedIn where he shares tips and insights for his followers. 

Moreover, Aaron ensures his work portfolio is visible and easily accessible, making it convenient for prospective clients to reach out to him. His portfolio boasts an impressive collection of work insights that can leave a lasting impression on anyone. Aaron is undoubtable one of the best personal branding examples for students seeking to explore their personal brand.

4. Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur and internet personality who has built a powerful personal brand around his authentic, energetic, and always-on personality, his insights into business and marketing, and his passion for wine. He has written several books on marketing and shares his insights regularly on his social media channels and website. This expertise has helped him build credibility with his audience.

Vaynerchuk’s personal brand journey is one of perseverance and determination. He has not shied away from sharing his story on LinkedIn, YouTube, and Twitter. This has helped him connect with his audience on a personal level and build trust.

Also, Vaynerchuk’s personal brand is a powerful example of how to build a successful brand around your own personality. He is authentic, passionate, and always willing to share his knowledge. If you are looking to build a personal brand, Vaynerchuk is a great role model to emulate.

5. Ann Handley

Ann Handley, an established and award winning journal author. She is an inspiration and a great personal branding example for students. Her journey to building a personal brand started way back in her early years and today, she stands tall with a brand speaking to millions of professionals in her network.

Ann maintains a regular update on her platforms, providing valuable content around her skills and other important matters. Her website has an intriguing page that keeps her target audience hooked to her page. Notably, Ann maintains a robust brand identity across all her social platforms, making her a flawless example of personal branding for students.

CV and cover letter writing service
Do You Need A Well Written CV and Cover Letter? Contact us today

6. Mark Manson

Mark Manson is a great example of a personal branding success story. He is a best-selling author and internet entrepreneur who has built a large following through his website and blog. His website receives over one million visitors per month, and his blog posts are often shared on social media. 

Manson’s personal brand is built on his unique voice and perspective. He is not afraid to share his honest thoughts and opinions, even if they are controversial. This authenticity has helped him connect with his audience and build a loyal following.

Manson’s website is a great resource if you are looking for a personal branding example for students. You can learn from his example of how to create a unique and authentic voice, and how to reach a large audience through your website and blog.

7. Nesha Woolery / Personal Branding Examples for Students

Nesha Woolery is a designer who understands the essence of personal branding, this is seen in her website. she offers online courses and videos tailored to women in design which portrials the excellence of her handiwork. If you are seeking to build your personal brand, Nesha is a great personal branding example for students to follow.

8. Tony Robbins

Tony Robbins is a financial expert and entrepreneur and is a prime example of effective personal branding. Over the years, he has successfully cultivated his personal identity, earning a reputation as one of the world’s most prominent figures. His influence extends beyond infomercials, and covers  self-help books and seminars.

Also, Tony is a good  content creator who shares valuable insights in various formats. His profound understanding of the industry shines through his books, podcasts, blog posts, and online newsletters. Tony is a  perfect personal branding examples for students in 2023.


1. What is an Example of Personal Branding?

Personal branding is the process of building a public image for yourself that highlights your unique skills, talents, and personality. It’s about creating a clear and consistent message about who you are and what you offer the world.

Some examples of personal branding include:

  • Charli Marie
  • Lily Herman
  • Aaron Ward
  • Gary Vaynerchuk
  • Ann Handley
  • Mark Manson
  • Nesha Woolery
  • Aja Frost

2. How can a Student Create a Personal Brand?

Students can create a personal brand by following these steps:

  • Identify your strengths and interests. What are you good at? What do you enjoy doing?
  • Set some goals for your personal brand. 
  • Create a strong online presence. This includes your website, online  profiles, and email signature.
  • Be active on social media. Share your thoughts and ideas, and engage with others in your field.
  • Network with people in your field. Attend events, connect with people online, and build relationships.

What can be my personal brand?

Your personal brand can be anything you want it to be. It can be based on your skills, your interests, or your values. It can be anything that makes you unique and interesting.

Conclusion: Personal Branding Examples for Students

Personal branding is a powerful tool for students to display their talents, establish credibility, and create opportunities for their future. If you follow the insights provided by these great personal branding examples given above, you will be on your way to greatness.

Editor’s Recommendation

Share this post with others