No matter who you are or how long you’ve been working, if you use LinkedIn frequently, you should occasionally check your profile to make sure it aligns with the career path you’re following.
Despite the use of the word “makeover,” it does not in any way imply that you should exaggerate or whitewash your profile. Contrarily, the phrase “makeover” refers to a shrewd assessment of your LinkedIn profile to ensure it reflects your future career goals.
It is common knowledge that most professionals begin their careers in one field or industry and feel the need to switch to another in the middle of their careers. Maybe your career status may have completely changed as a result of changes brought about by your professional development, forcing you to present yourself differently than you previously did.
How To Recognize When Your LinkedIn Needs An Upgrade
Does your LinkedIn profile truly represent your professional brand? If you’re unsure, consider a makeover if you fall into any of the following categories;
1. Missed Career Opportunities:
If you frequently encounter LinkedIn opportunities for which you are qualified but are unable to proceed past the application stage, it’s time to get in touch with a LinkedIn makeover service.
2. Profile Content Uncertainty:
This is when you’re not sure what to include or omit from your profile. Remember that the primary objective of using the platform is to broaden your network and search for employment opportunities in the industries of your choice. That objective could be lost, though, if your profile is devoid of the essential details required to present you as a thought leader in your industry or, worse, is filled with unnecessary information.
3. Insufficient Time for LinkedIn Profile:
You might be qualified and prepared to make use of the LinkedIn platform, but if you lack the time to go through the various how-to guides to set up your account yourself (DYOR), you need to give your LinkedIn profile a makeover.
4. Poorly Optimized Profile:
Your LinkedIn profile may need a makeover if it lacks relevant keywords, is difficult to navigate, or doesn’t appear in relevant search results. Consequently, these issues can hinder your visibility and limit your opportunities.
5. Outdated Information
Your LinkedIn profile may need a makeover if it features an old profile picture, outdated job titles or company names, or a generic headline that doesn’t accurately reflect your current role or goals. As a result, these elements can create a negative impression and hinder your professional image.
Aside from these, here are several other reasons for you to consider a LinkedIn makeover
- A lack of a strong call to action.
- Missing sections like “Experience,” “Education,” or “Skills & Endorsements.”
- A poorly written summary with grammatical errors.
- Limited engagement with your content.
- A low number of followers or connections.
Additionally, spend a few minutes reviewing your own LinkedIn profile. Do any of the aforementioned categories apply to you? If so, keep reading to learn how to create a remarkable LinkedIn profile. But if yours is reasonably good, don’t rush through the article; as we go forward, you’ll find ways to improve it even more.
What Makes a LinkedIn Profile Outstanding?
An effective LinkedIn profile will explore the following to put your career in the spotlight;
- Headline
- Summary
- Skills
- Experience and education
- Profile picture
- Engagement/connections
1. A Strong Professional Headline:
If your LinkedIn profile contains a clear and succinct title that sums up your present position and/or career objective, it is considered exceptional. Everyone who visits your timeline, especially your target audience, should be able to understand what your headline is trying to say. Additionally, it must to be keyword-rich as this enhances search visibility.
2. A Compelling Summary:
Congratulations! You did a fantastic job if you read your own summary and find it to be captivating. A great synopsis should have a compelling hook that draws readers in right away. Here’s a hint for writing an appropriate summary: use strong action verbs whenever possible, as they effectively translate your accomplishments and emotions. Using metrics to illustrate your prior accomplishments is another important advice for this section.
3. A High-Quality Profile Picture:
An image is worth a thousand words. Invest in high-quality profile pictures and high-quality images for each post if you want to stand out on Linkedin. Make sure you’re utilizing a current photo rather than one that’s out of date, as it could turn off a lot of readers, followers, and employers. Additionally, remember to smile and wear appropriate professional dress. To go a step further, if you are keen on branding yourself, you can utilize brand colors that represent your individuality, which can also help people relate to you more easily.
4. Relevant Experience and Education:
Give a thorough explanation of your education and job history in order to make your LinkedIn profile stand out and draw in the people you want to collaborate with. Highlight your main responsibilities and accomplishments, and if needed, include figures or numbers to help quantify them.
5. Impressive Skills and Endorsements:
There are some skills that are relevant to your industry and job function; identify them and don’t forget to include recommendations or endorsements from colleagues, employers, and connections. Finally, for this point, include any relevant certifications or licenses you have obtained thus far; this will add extra feathers to your cap.
6. Active Engagement:
The number of connections or followers also conveys the sense that you are influential in your field. To remain outstanding, always share valuable content, contribute to group conversations, attend events to stay relevant in the industry. Being consistent with all of these will increase your engagement, and when an opportunity arises, your name will always be at the top of their minds.
Conclusion
Professionals who actively use the LinkedIn network should assess their profiles to see if they are consistent with where they want their careers to go. A LinkedIn makeover is required if your LinkedIn profile is not in line with the reputation that you’re developing. An update is essential if it is on schedule.
If you need a professional to help you with your LinkedIn makeover, get in touch with us right away, and we’ll assign you a writer.
Editor’s Recommendation
- LinkedIn Functions That Every Job Seekers Must Understand
- LinkedIn Optimization and Why You Should Pay Attention to It
- Strategies for LinkedIn Optimization
- Top Executive LinkedIn Profile Writing Services
- Advantages and Disadvantages of LinkedIn for Students
- Best Websites for Free LinkedIn Profile Review
